From the press release:

While the New England Patriots are preparing for the Pittsburgh Steelers, their wives will be facing an even bigger challenge-- keeping low income and homeless children warm for the winter.

On Nov. 28 at 11:45 a.m., the Patriots Ladies will join representatives from Cradles to Crayons, Patriot Place and the New England Patriots Charitable Foundation to kick off Patriot Place's coat drive to benefit Cradles to Crayons. The Patriots Ladies will be the first to contribute to the drive, donating coats that Patriots players and their families have already collected.

From 1 to 5 p.m., the Ladies will provide free gift wrapping in the second-floor vestibule of the Cinema de Lux, which is near the entrance to Skipjack's restaurant.

Anyone who donates a new or gently used coat during the drive on Friday will receive a coupon for free admission to the Hall at Patriot Place to use on Friday.

Throughout the holiday season, visitors to Patriot Place will also have the opportunity to donate gently used coats for children from infants to age 12. Patriot Place retailers will collect the coats, with some offering discounts and prizes for coat donations.

The kickoff is one of several "Black Friday" activities at Patriot Place, which include early store openings, live music and Patriots cheerleader signings.

For more information about Cradles to Crayons, click here. For more information about Friday's event, click here.