The NFL has scuttled a guerrilla marketing campaign designed to get players to strike a pose resembling a liquor brand's advertising.

Yahoo! Sports reported Thursday that the move stems from a touchdown celebration by Eagles tight end Brent Celek during Sunday's game against the Cowboys.

After catching an 11-yard pass from Donovan McNabb, Celek appeared to back up to align himself in front of television cameras. Putting his hands on his hips, Celek raised his right leg, mimicking a pose similar to the pirate on the label for Captain Morgan's rum.

Celek has denied any knowledge of a Captain Morgan campaign. But an account executive handling the promotion told Yahoo! Sports the tight end was involved.